European Parliament Votes for Stringent Anti-Greenwashing Legislation
The European Parliament has passed a groundbreaking directive targeting greenwashing. This legislation mandates that environmental claims like 'eco-friendly' or 'carbon-neutral' must be evidence-backed. It also emphasizes product repairability, scrutinizes carbon offsetting claims, and enhances ecolabel credibility, marking a significant step towards transparent and sustainable consumer practices in the EU.
“While directly serving their customers, companies should indirectly serve the interests of society by taking responsibility for the holistic impact of their activities. Its simply a more broad view of value creation. This is what ESG is all about.”
Hendrith Vanlon Smith Jr, CEO of Mayflower-Plymouth